WE ARE GRAYCYAN

CMS stands for Content Management System. It is a type of software that is used for creation, management and modification of digital content. In simpler words, it is a tool that enables someone to build a website without the need of writing all the codes from scratch. Content Management system handles all the basic infrastructure stuff of a website so that business owners can focus on other important parts of their website.

WordPress is an open source content management system that allows someone to edit, manage and organize content on the web. WordPress was associated with blogs before but with time, the developers expanded the functionality of WordPress into a really easy to use content management system. It is an excellent platform for a variety of websites ranging from blogs to e-commerce to business portfolios.

Web hosting is a type of internet hosting service that works on a specialized computing infrastructure that allows individuals and organizations to publish a website on to the internet to make their websites more accessible. Web hosting services are provided by companies, which have server capabilities. Types of web hosting include shared web hosting, website builder, cloud hosting, dedicated server, etc.

A front end developer or a client side developer interacts with the front or the visible part of the website and is responsible for displaying the data and content in an appealing and neat manner. A front end developer requires a particular set of skills and knowledge to provide not just a seamless user experience to the viewers, but also to analyze code, design and debug applications.

A back end developer focuses on the working of the website at the back end, the part that is hidden for the viewers, but not to the developers or the admin. The main job of a back end developer is to monitor functionality of the website and to maintain the technology that powers the components which enable the front end to exist in the first place, along with making updates and changes to the site and with performing the testing and debugging of any back end application

A web designer someone who uses graphics and graphic design software to create look & layout of a website and ensure that a website looks good to keep the visitors hooked. Web design deals with the visual aesthetics and usability of the website, right from colour scheme and the layout to how the customers interact with it, also referred to as user experience (UI).

Web development deals with the non design aspect of building websites, which includes coding and writing mark-up. It involves the tasks like web content development, client-side and server side scripting, network security configuration that enables the functionality of the website as per the owner’s requirements, etc. Web development has two parts: front end development and back end development.

A responsive website is the one which enables all web pages render well on a variety of devices like mobiles, laptops and tablets. A responsive web design ensures the design and development of the website responds to the user’s behaviour and environment based on the platform, orientation and the size of the screen. The designer designs the website in such a way that if a user switches from say an iPad to a laptop, the website accommodates itself for resolution, image size and scripting abilities.

It depends on your needs. We recommend a minimum budget of $3K to run Google Ads campaigns. This helps gather data and drive insightful and more precise campaigns.

A trick question. Some industries are difficult to be profitable, whereas others can be profitable. It also depends on your products, time horizon and the way campaigns are run.

It can take up to six months (optimistic side) to see results with SEO. By definition, SEO is meant to be organic, hence slower.

Different factors include keyword rankability, domain authority, competition, on-page SEO, technical SEO, Google core vitals, technical SEO, content, site structure, etc. Yes, it is a bit complex but it is a good mix of Science, Art and Technology.